Work with us
Meta Ads Management
Profit-first, run by an ecommerce founder
Every founder we meet wants the same thing: profitable customer acquisition at scale. The path to get there looks different for every brand, which is exactly why we don't believe in copy-and-paste strategies, and why we spend four weeks properly onboarding every brand we work with.
From
$3k/month
For ecommerce brands making
$1M+
Our Approach
A 4-week ONboarding
01
Understanding your business
Before we touch Meta Ads Manager, we get under the hood of your business. With an accounting background on our team, we don't shy away from the numbers — auditing your unit economics, gross and contribution margin, and the breakeven and profitability thresholds we'll need to hit. We map your full product range, your workhorse SKUs and highest-margin lines, then dig into AOV, conversion rate, repeat purchase and cohort behaviour. We review your CRM and existing content, and align on shared KPIs and goals from day one.
02
Account & Pixel Foundations
Most brands we work with have run Meta ads before, so Phase 2 is about making sure the foundations are solid. We start with a comprehensive review of your Pixel and Conversions API setup — if tracking is incomplete, every decision downstream is compromised. We're mindful not to shake things up unnecessarily, so we observe how the account has run historically and phase changes in carefully, reviewing the last 12 months of data for patterns across structure, creative and audience.
03
Creative Strategy
Based on our audit, we shape the ongoing creative strategy — mapping creative personas, angles and hooks, and the real motivators behind why someone buys from you. Not just demographics, but the emotional and functional drivers underneath. The best ad accounts perform when creative is produced by the brand itself, so rather than making the ads, we brief and collaborate with your content team each week on exactly what the account needs next. And while Phase 3 sets the direction, testing never stops.
04
Launch, Test, Learn
With the groundwork done, we push everything live and start testing in-market. We're in your ad account every day, watching performance and making decisions with both the numbers and the brand in mind, while briefing your team with fresh creative on a weekly or twice-weekly cadence. We go deep with daily profit-and-loss analysis and ongoing creative performance tracking. None of what we do is guesswork.
Your ads, run by someone who's sat in every seat.
01
In-house Meta specialist for a brand
02
Exited founder of a million-dollar ecommerce business
03
Agency-side performance operator
Let’s see if we’re a fit
Tell us about your brand and we'll see if we're the right fit.