Case Study
Oroton
Industry: Ecommerce & Retail (Fashion / Accessories)
Service: Engaged as Klaviyo Tech Lead, subcontracted through Orange Juice Lane, who were engaged directly by Oroton.
Objective
Engaged by Orange Juice Lane as Klaviyo Technical Lead for the audit, strategy, and build of Oroton's email CRM and automations on Klaviyo.
Orange Juice Lane led messaging strategy, storytelling, branding, and market positioning, and how that translated across each CRM touchpoint. We led Klaviyo flow structure recommendations and technical build, and worked on briefs for Oroton's design and copy team in collaboration with Orange Juice Lane.
Outcome
Project still underway.
