Case Study
Girls Get Off
Industry: Ecommerce (Wellness/Health)
Service: Meta Ads Management
Objective
Restructure a Meta ad account that was operating at a monthly loss and return it to profitability within the highly regulated sexual wellness industry. This required navigating strict Meta policies, frequent AI-led enforcement, and elevated account risk, where a single misstep could result in account or website shutdown.
Outcome
To move stock located across the world, we targeted customers across Australia, New Zealand, and the United States. We rebuilt the account structure to align with Meta’s post-Andromeda environment and tested a wide range of creative angles, personas, and formats across all three regions. Profitability was restored in the first month under our management, and over a three-month comparison period, the account delivered a 152% increase in profitability.